This didn’t start as a business.
It started as a shared experience.
John Burnard and Sophia (Holt) Frost grew up in athletics. As youth and collegiate athletes who later became coaches, they spent years inside programs that shaped who they are. Sports taught them discipline, confidence, resilience, and what it means to show up for something bigger than themselves.
As the digital landscape evolved, rapidly, one thing became clear: athletics hadn’t kept pace with how stories are told, visibility is built, and opportunities are created online.
Programs and athletes are now expected to show up digitally with intention and consistency often without the tools, time, or strategy to do it well. John and Sophia saw talented athletes, strong programs, and meaningful work going unseen.
They also saw something else.
Coaches and parents, already stretched thin, were being asked to manage an ever-growing media presence on top of recruiting, training, mentoring, and leading. Content creation became tedious, time-consuming, and burdensome. It pulled the focus of coaches away from their work, parents away from time with their kids, and made building foundations that change lives more challenging than it should be.
This is where John and Sophia felt called to step in.
They exist to take the weight of media and strategy off coaches’ shoulders so coaches can do what they do best, while their programs and athletes are still represented with intention, consistency, and care.
Their work is rooted in giving back to something foundational in their lives. It’s the intersection of sports and creativity—where performance meets presence, and effort becomes opportunity.
John and Sophia have known each other for a long time. They first met as youth swimmers in 2012, long before personal branding, NIL, or social media strategy were part of the athletic conversation. That shared history, trust, and deep understanding of athletic culture shapes how they work today.
They build with intention.
They listen before they create.
And they approach every athlete and organization with respect for the work behind the scenes.
Representation matters.
The stories and people behind the sport deserve to be seen.
