Founded by former athletes and coaches who understand consistency.
Today, we bring that discipline to local businesses.
John Burnard and Sophia (Holt) Frost grew up in athletics. As youth and collegiate athletes who later became coaches, they spent years inside programs that shaped who they are. Sports taught them discipline, confidence, resilience, and what it means to show up for something bigger than themselves. That same discipline — showing up, being consistent, doing the work even when no one’s watching — is exactly what small businesses need from their marketing partner.
As the digital landscape evolved, rapidly, one thing became clear: small businesses hadn’t kept pace with how stories are told, visibility is built, and customers are found online. Local restaurants, boutiques, and service businesses are now expected to show up digitally with intention and consistency — often without the tools, time, or strategy to do it well. John and Sophia saw talented owners, strong local businesses, and meaningful work going unseen.
They also saw something else.
Business owners, already stretched thin, were being asked to manage an ever-growing media presence on top of running operations, managing staff, and serving customers.
This is where John and Sophia felt called to step in.
They exist to take the weight of media and strategy off owners’ shoulders so owners can do what they do best, while their brands and businesses are represented with intention, consistency, and care.
Their work is rooted in that same foundation. It’s the intersection of discipline and creativity—where consistency meets presence, and effort becomes opportunity.
John and Sophia have known each other for a long time. They first met as youth swimmers in 2012, long before personal branding, NIL, or social media strategy were part of any conversation. Their shared history, trust, and understanding of high performing cultures shapes how they work today.
They build with intention.
They listen before they create.
And they approach every athlete and organization with respect for the work behind the scenes.
Representation matters. The stories and people behind every business deserve to be seen.
